'The promotional power of piracy and artistic merits of blogging are among the themes to be discussed by bestselling author Paulo Coelho in his opening address to the Frankfurt Book Fair this week.
The 61-year-old Brazilian writer behind titles such as "The Alchemist" and "Eleven Minutes" is gaining a reputation as a digital pioneer for his enthusiastic embrace of online media.
Coelho maintains a personal blog as well as profiles across several social networking sites. He uses the mobile blogging tool "Twitter' and regularly uploads videos to YouTube under the heading Privacy Zero. A few years ago, he even started distributing digital versions of his books for free over the internet. Reuters Television correspondent for technology, Matt Cowan, spoke to the author at his Paris home.'
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